Following the success of the 21st Century Legends series, the BMW Group commissioned Brainstorm to create a film to bring to life “The Home of Rolls-Royce Motor Cars” for their flagship stand at the 2011 Frankfurt International Autoshow.

The stand featured a super-wide LED screen, which presented some unique challenges, demanding meticulous planning combined with extremely top quality High Definition footage to ensure the composition worked within the format.

The film was designed to give the audience an insight into the love and care that goes into the manufacture of every Rolls-Royce car at Goodwood, through a unique combination of traditional craftsmanship and cutting edge technology.

The resulting film, “The Home of Rolls-Royce Motor Cars” follows the crafts men and women of Goodwood in their strive for perfection; from design, assembly and surface finishing to woodshop, leathershop and quality testing, in a style and quality befitting this iconic brand.

The film made an impressive backdrop to the Rolls-Royce stand and feedback has been overwhelmingly positive, receiving high praise the CEO of Rolls-Royce Motor Cars, “I wanted to compliment the new look stand, particularly the LED display. I thought this looked fantastic.””

Brainstorm’s client from the BMW Motorshows and Events team said, “We had a fabulous press day, the feedback from dealers and customers is excellent and the overall brand appearance of Rolls-Royce in Frankfurt is a great success. Thank you very much for your contribution to that, your support and the excellent team work, that made this happen.””