Client: Rolls-Royce Motor Cars

Project: Product tutorial films for Ghost

Brief:

Rolls-Royce Motor Cars commissioned Brainstorm to produce a series of tutorial films to explain some of the key technologies within Ghost. Focusing on Head-Up Display, Night Vision, Active-Roll-Stabilisation, Theatre Configuration and Camera Systems, we were tasked with getting under the skin of these technologies and translating complex technical information into easily digestible and visually stimulating content.

Solution:

Shot on track with CGI added in post production, Brainstorm created five films which explained primarily to dealers and customers not only the feature and function of each technology, but also showed it in action.

Result:

Initially produced in English, each film has since been translated into Japanese and Chinese and supplied to the global dealer network via DVD and LMS downloads.

At a glance:

Sector:

Automotive

Project:

Film & Video