Client: MINI UK

Project: MINI connected iPhone app

Brief:

MINI UK engaged Brainstorm to investigate communication opportunities for their new and exciting in-car entertainment feature, MINI Connected. The functionality allowed the user to connect their iPhone to their car to deliver unlimited entertainment options. Our task was to explain the functionality and promote the limitless potential of MINI Connected.

Solution:

We designed and developed an engaging iPhone App which promoted MINI Connected as a ‘must have’ accessory and provided an electronic help guide for product users. An entertaining film, combining live action with animation, explained the functionality and benefits of the product, while clear instructions showed the user how simple it was to operate.

Result:

The App is available on iTunes. (Watch this space for download results.)

At a glance:

Sector:

Automotive

Project:

Digital