Client: Honda Motor Europe

Project: Pan-European press launch
for Insight

Brief:

Honda commissioned Brainstorm to produce its pan-European press launch for the Honda Insight, during a five-week test drive event in Valencia, Spain. The remit covered event theme, venue branding, presentation and all print materials.

Insight:

Honda was keen to reclaim its position at the forefront of hybrid technology.

Solution:

Brainstorm’s answer focused on Honda’s eco-motoring heritage and green credentials. We erected a bespoke modular venue on site that featured an interactive exhibition and video presentations in the round. We produced all event content in multiple languages, including technical and marketing presentations, branded video content, print support materials and test drive road books. Our theme, ’ecolution’, provided a consistent and coherent story for all materials produced.

Result:

Over the five week event, nearly 2000 European motoring journalists attended the event. Feedback from client and attendees was overwhelmingly positive.